Category: UX Design
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Role UX DesignerCreating scalable, accessible journeys for Aviva and partner brands. Collaborators Software Engineers, Product Owners from Aviva, Quote Me Happy, TSB, General Accident and Barclays. TL;DR – Snapshot Problem: Outdated, inconsistent policy-management journeys across five white-label insurance brands (Aviva, Quote Me Happy, TSB, General Accident and Barclays). Poor accessibility (especially colour contrast and interaction…
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Role UX DesignerResponsible for ideation, prototyping, design iteration, and developer collaboration. Team TL;DR – Snapshot Problem: Advisers were frustrated by too many clicks and ‘hidden’ calculator buttons. Solutions: Introduced a persistent submenu for quick access to calculators. Allowed the last-used product tab to remain open by default. Outcome: Advisers reported saving significant time and mental…
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Redesigned a client-facing page and downloadable PDF to effectively present detailed pension information, enhancing readability, visual appeal, and user experience, while aligning with the company’s marketing style and branding guidelines. All information and data presented is entirely fictitious. However, certain details have been intentionally blurred to avoid any unintended resemblance to actual customer information.
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Planned, designed, and implemented comprehensive user journeys to optimize the platform’s usability and functionality. This involved mapping out detailed workflows to align with user needs and business goals, identifying pain points, and creating seamless interactions. Leveraging tools like Figma and Sketch, I developed wireframes and prototypes to visualize the journeys and gather stakeholder feedback. All…
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Developed wireframes, prototypes, and high-fidelity designs for a new “Tailor-Made Luxury Escapes” section of the Hoseasons brand. After gathering and analysing requirements, I created detailed wireframes, which were then refined into polished, high-quality page designs. Once approved by the client, I built HTML templates designed to seamlessly integrate with their development platform.